Bill Appleton is a leading expert on the use of web services for smart client applications. He has designed and written approximately three dozen professional software publications, including the first rich media authoring tool World Builder in 1984, the ground breaking multimedia programming language SuperCard in 1989, the worldwide best selling CD-ROM Titanic in 1996, the first AppExchange application DreamTeam in 2005, the first API Automation Platform DreamFactory in 2010, and Snapshot 2.0 Change and Release Management for Salesforce in 2018.

Bill previously served as the President of the gaming company CyberFlix where he worked closely with Disney, Paramount, Viacom and Bandai. After that, he was the President of DreamFactory Software, which developed an open source REST API platform for HTML5 and native mobile applications. Currently he is the CTO at Metazoa building the world's best change and release management application for the Salesforce ecosystem.